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CRM in Excel — Clients, Deals and Sales Funnel Template

A client database, deals by stage, a contact log, a sales funnel, conversion and manager results, with overdue contacts highlighted.

CRM in Excel — Clients, Deals and Sales Funnel Template
590 ₽
≈ 7 USD
Blank template + filled-in example · Excel 2007+, LibreOffice, Google Sheets
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What it is for

A full CRM system can be overkill for a small team. An Excel spreadsheet covers the essentials: who the client is, what the deal is, what stage it is at, when the next contact is due and how much you are going to earn.

What is inside

  • "Settings": managers, sources, funnel stages and probabilities.
  • "Clients": up to 300, with the last contact date.
  • "Deals": up to 500, with stage, amount, expected revenue and contact status.
  • "Contacts": a log of calls, emails and meetings.
  • "Funnel": deals and amounts by stage, conversion, average deal value.
  • "Managers": results by team member.

Who it is for

Small business owners, sales managers, consultants and freelancers who want their clients in order without an expensive subscription.

What you get

The download includes a blank template and a filled-in sample with fictitious data, so you can see how the formulas and checks work. It is an Excel spreadsheet with ordinary formulas, not an accounting program. All fixes and new versions of the project are free.

Compatibility

Excel 2007 and later, LibreOffice. No macros. The file is in English. Probabilities and thresholds are set in the settings: adjust them to your sales process. Calculations are approximate.

Questions and answers

How is this better than a plain client list?
Deals are linked to clients, the funnel and expected revenue are calculated, and overdue contacts are highlighted.
How many clients and deals can I track?
Up to 300 clients, 500 deals and 1000 contact records.
How is expected revenue calculated?
The deal amount is multiplied by the probability of its stage; stages and probabilities are configurable.
Can I have several managers?
Yes, up to 10 managers, each with their own statistics.