What this course is about
How to turn an event at your organization into news people actually finish reading, with AI: the news angle, a headline that states a fact, the lead, details and a quote, a press release, photo captions and publishing on your website and social media.
Something happens at your organization every week: a new room opens, a contest takes place, opening hours change. But website news often reads like meeting minutes: “Within the framework of… an event was held…”. This course shows how to write, {AI_WITH}, a news story that local residents understand and a press release that journalists will pick up, in about 20 minutes.
What you will learn
- The News Angle
- The Angle: A Worked Example
- A Headline That States a Fact
- Before and After: Headlines
- The Lead: The Key Point First
- The Lead: Example and Check
- Details and a Quote
- Quotes: Getting and Approving Them
- What Next
- The Full Story: Assemble and Check
- A Press Release for the Media
- Press Release: Example and Pitch Email
What's inside
- Four PDF versions of the course: for ChatGPT, Gemini, Claude and Microsoft Copilot — each explains where to find the features you need in that assistant.
- 14 ready-to-use prompts and a prompt library you can copy from.
- Step-by-step tasks, before-and-after examples and a one-page cheat sheet.
- Free updates when the AI assistants change.
Who it's for
Office workers, managers, teachers, freelancers and small-business owners who want practical results from AI without technical knowledge.
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